network of networks

= "the network" in Spanish

smart networking social school work family team specialists discover authentic trustworthy peer to peer family friends alumni team collaboration

The Why


We do not know who does what in our groups or networks. Years of being in touch with friends, work colleagues, communities and we still don’t know how they stay busy.

is solving this.


Currently, the only way to collaborate within our groups is messaging. Messaging several times a day on groups for different needs comes across as annoying.

 makes collaboration easy and seamless.


We find it difficult to collaborate beyond our groups & networks unless a close family or friend goes out of their way to help us.

is that Network of Networks that makes it easy for all.

We have thousands of contacts and perhaps even 100+ groups on our phone. We are all interconnected through the many groups, networks, communities that we we are part off: friends, family, alumni, social, professional, business, interest based.

  • Why do we limit ourselves to reaching out only to the same 2-3 group chats when we need something?
  • Why are these groups not more readily interconnected so that everyone can collaborate effectively?
Play Video

The How

Is your problem interesting enough for people to use? More importantly, will users really pay for the problem you’re solving?
Building something no one wants is the biggest waste of time, energy and money – so what did we do?

We conducted 75 interviews on people of all ages, genders, professions and industries.

Once our product got quantitative validation, we built our prototype – and demonstrated this masterpiece to some of the top tech entrepreneurs to further narrow down our MVP.

The platform is under development as you read this.

Play Video


Researched problem statement
Validated problem through 75 interviews
Created wireframe
Demonstrated prototype
Refined MVP based on feedback
Validated MVP with experienced tech founders
Identified target user segment for the first product launch
Refined MVP based on feedback
Hiring / Design / Coding
We are here now!
Conduct alpha testing with 100 users to validate functionality
Conduct beta testing with 1000 users to validate utility
Aim to reach product-market fit with 1000 daily users and prepare for launch.

About The Founder

Hi, I am Saurabh Goswamy, founder of el RED.

Infinite Tomorrow® is what defines me. The ability to look beyond the status quo, to identify problem statements even when not raised by customers, to bring forth EQ (emotional quotient), SQ (social quotient) & AQ (adversity quotient) into a product.

My 3 biggest strengths are:

Marketing / Branding – understanding consumer trends, expectations, building stories around products or services.

Cash Flows / Banking relationships – profits are important but cash flows are as important or more. Years of directly working with bankers, understanding how to ensure the enterprise never runs out of money is a skill I am very good at.

People to People – I am a natural people person. I thrive in forging new relationships and nurturing existing ones.

Is it really a problem that a customer needs to resolve? Building a product no one wants is the biggest waste of a start-up.
I bring 28 years of entrepreneurial experience to solve a problem using technology that has yet not been addressed.

Please do spare your time to view the videos that are on this website which explain even more than what a written note perhaps could. Feel free to write to us to discuss more on how we could, together, change the world on how it collaborates.


Play Video

The Goals

Focus on the User

When the users come in, customers (the one who pays) follow. Which is why our platform looks at addressing user pain points only.

Utility Focus

Our product emphasizes utility over features, ensuring that it solves real problems for our users.

Platform as Facilitator

We act as a platform to connect senders and receivers, givers and takers, and other parties.


When you genuinely care about your customers, it shows.
From our product design and the language used, to the services and features, we are instilling EQ as a key design element

Dating versus Marriage

We aim to nurture lasting relationships versus having a touch and go system.
Which is why our entire platform ecosystem is about building a long-term collaborative approach for our users.


Authenticity is the key to long term collaboration success, and through our features of identity and personality we aim to build on this.

Abundance / Collaborative

Economies of abundance rely on what users are best at and outsource what others could do better.

Our platform follows this principle and everything we do would be designed for users to offer what they are best at and outsource what they may not be at.

Financial Runway


1994 – 2020.

As a co-founder of the family enterprise (Rex-Tone Industries Ltd., we have more than enough for seed capital. As the product-market fit is achieved we shall raise capital.

Leadership & Network

To those that may not be aware, YPO is a networking organization like none other in the world, with 29000 members worldwide and a $9 trillion economy in itself.

Other than leading my own enterprise, I have led YPO Gujarat for its term of 1 year and then YPO South Asia (India / Sri Lanka / Nepal) for two years, 2018 – 2020. YPO South Asia has CEOs of the top 1650 companies in the region and I have had the privilege of establishing incredible relationships with them including the top venture capitalists, tech entrepreneurs, bankers, etc.

Once you are keen to be part of our tribe, these connections will be demonstrated to you.

Meet Our Tribe

Saurabh Goswamy elRED

Saurabh Goswamy

Founder / CEO

Product, Business Development, Raising Capital

"What if there was no box ?"

Neel v5



Engineering Resource Management, Technology Systems

"Strive for continuous improvement. Great things are a summation of a series of small things."

Elred 109


People & Culture Lead

Talent Acquisition & Organisation Culture

"We meet no ordinary people in our lives! Never"



UX / UI Lead

UX and UI designer

"Make it simple, but significant."



Backend Lead

Backend Developement

"Do what you love, let your action speaks your perfection. :)"

Elred 110


Product Lead

Product Manager "My Team"

"Whatever you do, give your 100%. Unless you're donating blood."



Flutter Developer

Android App Development using Flutter

"Hard work doesn't guarantee success, but improves its chances."



Backend Developer

Backend Developer

"If four things are followed - having a great aim, acquiring knowledge, hard work, and perseverance - then anything can be achieved."



Compliance Lead

HR & Admin

"Learn as if you will live forever, live like you will die tomorrow."

Sumit img 01


Flutter Developer

Android App Development using Flutter

"The only impossible journey is the one you never begin."

ashutosh img 02


Flutter Developer

Android App Development using Flutter

"Life is either a daring adventure or nothing at all"

nachiket img 02


UI/UX Designer

UI and UX designer

"Design is so simple. That's why it's so complicated"

vinay 02


Flutter Developer

App Development Using Flutter

"Building a solution says, Make it work, make it right, make it fast."

hemant img 02


UI/UX Designer

UI and UX designer

"Fit into people's reality, don't fight it."

Why Join The Tribe?

Play Video

You are you and that is your superpower

Discrimination takes many forms, including bias based on gender, sexual orientation, religion, race, color, language, age, academic background, physical attributes, and more. Such discrimination creates an environment that is hostile to growth and development, and we strongly oppose it.


We value a flat hierarchy based on competence and peer accountability, not authority.


At our company, we prioritize being right over being senior. We believe every voice should be heard, regardless of experience level. Our team members excel in an environment where they feel comfortable expressing their opinions, ideas, and challenges without fear of retaliation.


Transparency is essential for building trust within a team, and metrics sharing plays a vital role in achieving that. We believe in keeping everyone in the loop to achieve our shared vision, and our communication style reflects this by ensuring that each team is aware of the progress of others.

Career Opportunities

April – June 2023

SAP HANA Developer

(Individual contributor role)

1 open position

All positions filled

AWS Solutions Architect

(Individual contributor role)

All positions filled

All positions filled

Our Tech Stack: The Platforms We Use