Networking → Collaborating

el RED = "the network" in Spanish

The Why

Universal Identity

When was the last time you used your business card? How often do you share your LinkedIn to introduce yourself? Better yet, why are we still just a phone number?


1000+ contacts in our phone book, but why do we only reach out to the same 5 group chats when we need something?


Google and LinkedIn are like directories. Amazon, Alibaba, etc offer products or services. But how do we find & establish trustworthy relationships for long-term engagement & collaboration?
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The How

Is your problem interesting enough for people to use? More importantly, will users really pay for the problem you’re solving?
Building something no one wants is the biggest waste of time, energy and money – so what did we do?

We conducted 75 interviews on people of all ages, genders, professions and industries.

Once our product got quantitative validation, we built our prototype – and demonstrated this masterpiece to some of the top tech entrepreneurs to further narrow down our MVP.

The platform is under development as you read this.

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1) We researched the problem statement
2) 75 Interviews To Validate Problem
3) Created a Wireframe
4) Prototype Demonstration
5) Redesign / Narrow MVP
6) Demonstrate the MVP to top tech founders who have built similar platforms. Validating the solution.
7) We narrowed down which user segment to first build for
8) Redesign / Narrow MVP
9) Hiring + Coding
10) We are here
11) Alpha testing with 100 users to prove functionality
12) Beta testing with 1000 users to prove utility
13) 1000 daily users = Product Market fit. Preparing for launch

About The Founder

Hi, I am Saurabh Goswamy, founder of el RED.

Infinite Tomorrow® is what defines me. The ability to look beyond the status quo, to identify problem statements even when not raised by customers, to bring forth EQ (emotional quotient), SQ (social quotient) & AQ (adversity quotient) into a product.

My 3 biggest strengths are:

Marketing / Branding – understanding consumer trends, expectations, building stories around products or services.

Cash Flows / Banking relationships – profits are important but cash flows are as important or more. Years of directly working with bankers, understanding how to ensure the enterprise never runs out of money is a skill I am very good at.

People to People – I am a natural people person. I thrive in forging new relationships and nurturing existing ones.

Is it really a problem that a customer needs to resolve? Building a product no one wants is the biggest waste of a start-up.
I bring 28 years of entrepreneurial experience to solve a problem using technology that has yet not been addressed.

Please do spare your time to view the videos that are on this website which explain even more than what a written note perhaps could. Feel free to write to us to discuss more on how we could, together, change the world on how it collaborates.


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The Goals

Focus on the User

When the users come in, customers (the one who pays) follow. Which is why our platform looks at addressing user pain points only.

Utility over features

Why would someone download an app or use a product or service? What’s in it for them?
Having amazing features means nothing if it doesn’t solve a problem – a phenomenon we emphasise in our prototype.


Defines itself when it is a mere facilitator to a sender and a receiver, giver and the taker…so on and so forth. We shall create and stay as a platform for all that we offer.


When you genuinely care about your customers, it shows.
From our product design and the language used, to the services and features, we are instilling EQ as a key design element

Dating versus Marriage

We aim to nurture lasting relationships versus having a touch and go system.
Which is why our entire platform ecosystem is about building a long-term collaborative approach for our users.


Authenticity is the key to long term collaboration success, and through our features of identity and personality we aim to build on this.

Abundance / Collaborative

Economies of abundance rely on what users are best at and outsource what others could do better.

Our platform follows this principle and everything we do would be designed for users to offer what they are best at and outsource what they may not be at.

Financial Runway


1994 – 2020.

As a co-founder of the family enterprise (Rex-Tone Industries Ltd., we have more than enough for seed capital. As the product-market fit is achieved we shall raise capital.

Leadership & Network

To those that may not be aware, YPO is a networking organization like none other in the world, with 29000 members worldwide and a $9 trillion economy in itself.

Other than leading my own enterprise, I have led YPO Gujarat for its term of 1 year and then YPO South Asia (India / Sri Lanka / Nepal) for two years, 2018 – 2020. YPO South Asia has CEOs of the top 1650 companies in the region and I have had the privilege of establishing incredible relationships with them including the top venture capitalists, tech entrepreneurs, bankers, etc.

Once you are keen to be part of our tribe, these connections will be demonstrated to you.

Meet Our Tribe


Saurabh Goswamy

Founder / CEO

Product, Business Development, Raising Capital

"What if there was no box ?"

Neel v5



Engineering Resource Management, Technology Systems

"Strive for Continuous Improvement. Great things are a summation of a series of small things."

Sinu Mathew img 01


People & Culture Lead

Talent Acquisition & Organisation Culture

"We meet no ordinary people in our lives! Never"



UX / UI Lead

UX and UI designer

"Make it simple, but significant."



Backend Lead

Backend Developement

"Do what you love, let your action speaks your perfection. :)"



Product Lead

Product Manager "My Team"

"Whatever you do, give your 100%. Unless you're donating blood."



Flutter Developer

Android App Development using Flutter

"Hard work doesn't guarantee success, but improves its chances."



Backend Developer

Backend Developer

"If four things are followed - having a great aim, acquiring knowledge, hard work, and perseverance - then anything can be achieved."



Compliance Lead

HR & Admin

"Learn as if you will live forever, live like you will die tomorrow."

Sumit img 01


Flutter Developer

Android App Development using Flutter

"The only impossible journey is the one you never begin."

ashutosh img 02


Flutter Developer

Android App Development using Flutter

"Life is either a daring adventure or nothing at all"

nachiket img 02


UI/UX Designer

UI and UX designer

"Design is so simple. That's why it's so complicated"

vinay 02


Flutter Developer

App Development Using Flutter

"Building a solution says, Make it work, make it right, make it fast."

hemant img 02


UI/UX Designer

UI and UX designer

"Fit into people's reality, don't fight it."

Why Join The Tribe?

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You are you and that is your superpower

Discrimination happens in many ways. Gender, Sexual Orientation, Religion, Race, Color, Language, Age, Academics, Physical attributes, etc. Feeling judged leads to an environment that is non-conducive to growth and we are strictly against it.


Our hierarchies are based on competence and peer accountability as opposed to authority-based.


We believe that being right trumps being senior. That’s why all voices need to be heard, no matter what the level of experience is. Team members thrive in an environment where they can voice their opinions, ideas, and challenges without fear of reprisal.


Sharing metrics is critical to building visibility and trust and no one likes the feeling of being left out of the loop.

Our general communication style ensures that each team is aware of what the others are up to, to achieve the common vision.

Career Opportunities

AWS Solutions Architect

(Individual Contributor role)

Platforms We Are Using